Facebook continues to grow as a major hub for small business exposure. Facebook's 50 million small business pages make it one of the largest small business communities in the world. Those fifty million small business pages make more than 43 billion connections with people and other businesses.
Setting up and maintaining a Facebook page can help a small business grow, if it's properly set up and managed. Facebook advertising can bring much needed exposure to a small business, allowing that business to target specific types of customers who live close to their location. Facebook also allows those small businesses the ability to save money because it provides businesses the means to target their advertising to the specific the types of customers most likely to purchase their products.
That's one reason Facebook was able to announce recently that they now have three million businesses that actively advertise. Most of those businesses are small, with limited advertising budgets. Every penny counts when you own a small business. Small business owners like having the ability to keep their current customers interested through regular posts, events and the interaction they generate on their business page while being able to reach out to new customers who match their buyer personas.
Facebook offers a great way to reach out to new customers, while keeping current customers informed and motivated so they'll keep coming back.